Our VP Creative Direction, AJD, shared his insight with Gamasutra on Rational Design and its impact on creativity and reliability.

“Rational Design, as a process, is a set of tools, questions and deliverables meant to challenge your ideas and provide a pipeline and structure for your creative thoughts.”

“…Are you trained to find the right fix? Do you have the tools in hand and the right language in mind? Some of us dedicated the better part of the last 10 years to finding a concrete pipeline and structure to integrate that big idea in the daily lives of game developers. And really, the value of Rational Design can be summed up in the two sides of the same coin: Creativity and Reliability.”

Read the full article at Gamasutra.