“Audiences are going to look for even more personal and diverse content as we get deeper into this console generation, and the current $42 billion mid-market opportunity is only likely to grow. By offering a larger number of distinct titles, publishers targeting the middle market will be able to command the attention of triple A-level audiences while avoiding the same risks assumed by big budget developers. Add crossplay functionality into the mix, and you have the best of both worlds: creative, engaging mid-budget games attracting huge potential audiences and driving outsized financial returns.”
Read the full article at VentureBeat.
